The Elements of Lettering.

When I paint letters i imagine as if they are being carved. They are imbued with importance and personality of the client/situation, i like to think i give the sign a human energy, an aura that radiates it's message with love and dedication. 

Excerpts from  

The Elements of Lettering.

By Authors, John Howard Benson, Arthur Graham Carey. Publisher, J. Stevens, 1940.

" 3.INSIGHT: you will never see good letters coming  from your hand until you have learned to see good letters in your head. Good work depends on clear mental images. Clear images are based on knowledge of causes of the things imagined. Knowledge comes from intelligent practice. When practice has given the artist a clear image of what he has to do, he has insight into his art.  "

Title, The Elements of Lettering. Authors, John Howard Benson, Arthur Graham Carey. Publisher, J. Stevens, 1940. 

A must read for the letterheads! 

"Letters exsist to serve man. If we make them to be our servants they may as well be good ones"